White label cosmetics gives you access to proven, tested formulas under your own brand – without the time and cost of bespoke development. Choose the products, choose your packaging, and go to market fast.
Creative Cosmetics is a UK white label cosmetics manufacturer with 30+ years of formulation experience. We work with new beauty brands, retailers, influencers and agencies who want to launch quality colour cosmetics quickly, with full compliance and low minimum orders.
White label cosmetics means selecting from a manufacturer’s existing, proven product range and selling those products under your own brand name and packaging. The formula is already developed, tested and compliant – your job is to choose the products that fit your brand, design the packaging and bring them to market.
It is the fastest and most cost-effective route into colour cosmetics. Because the formulation work is already done, you avoid lengthy development timelines and can typically get to market within your packaging lead time – usually eight to twelve weeks once designs are approved.
Choose from our existing portfolio across face, eyes, lips and body – all tested, safety assessed and UK regulatory compliant. No development time, no formulation risk.
Most white label formulations are available across a range of our existing shades. For brands wanting a slightly more tailored approach, shade adjustments may be possible – we will advise at enquiry stage.
We help you find packaging that suits the formula and works for your brand aesthetic. Your name, your logo, your look – we handle filling and finishing to your specification.
Every white label product comes with all UK regulatory compliance in place: Cosmetic Product Safety Report (CPSR), Product Information File (PIF) and CPNP notification support. Your products are retail-ready.
White label orders typically start from 1,000 units per product or shade. Low enough to test the market before committing to larger volumes, high enough to give meaningful stock.
Because the formulation work is already done, your lead time is largely determined by packaging. Once packaging is approved and delivered, we can move quickly. For brands who want to launch fast, white label is the right route.
Contour and highlighting products in cream, liquid and powder formats.
Colour cosmetics developed with skincare-inspired ingredients to enhance comfort, wear and skin feel, including:
BB-style products and treatment-adjacent colour formats.
A focused selection of men’s grooming and colour products such as:
Primers, setting products
and complementary items designed to sit alongside a colour cosmetics range.
Our white label clients include:
We support cruelty-free and vegan-friendly formulation requirements across our private label range.
1,000 units per product means you can test properly without overcommitting. Scale up when you are ready.
More than three decades creating colour cosmetics and skincare-adjacent products. We know what works on skin, what retailers expect and what your customers will love.
ISO 9001 and ISO 22716 certified by UKAS-accredited GCL International. Your products are made under audited quality systems.
Our team in Ipswich leads your project from formulation through to production planning, with manufacturing completed in the UK or with approved European partners.
Formulation, stability testing, safety assessment, compliance and packaging guidance. We handle the technical so you can focus on your brand.
Creative Cosmetics is certified to ISO 9001 and ISO 22716 by UKAS-accredited GCL International, so your products are made under audited quality systems and cosmetic GMP – the standards retailers and regulators expect.
Share your brand idea and the products you are interested in. We will show you what is available from our white label portfolio and what suits your brief.
Select your products and shades, then work with us on packaging. We help you source packs that fit the formula and your brand positioning.
Once packaging is in, we fill a pre-production sample for your sign-off. You approve the product before we go into full production.
We manufacture your range under GMP conditions, complete compliance documentation and deliver finished, retail-ready stock.
Both routes use existing, tested formulations rather than starting from scratch. The key differences are:
If you are launching quickly or testing a new category, white label is usually the right starting point. If you have a clear brand vision and want products that are distinctly yours, private label is the better long-term route.
Read our full guide to white label vs private label
Most white label orders start from 1,000 units per product or per shade. We will confirm the exact MOQ once we have reviewed your enquiry.
Because the formulation work is already complete, your lead time is largely driven by packaging. Once your packaging is approved and delivered to us, we can turn products around relatively quickly. Custom packaging typically takes eight to twelve weeks from design approval, so planning ahead matters.
White label products are primarily sold as-is from our existing shade portfolio. Some adjustments may be possible depending on the product – we will confirm what is achievable when we review your brief. For a fully bespoke shade story, private label is the right route.
Yes. All white label products have been through stability testing and safety assessment, and come with full UK regulatory compliance documentation – CPSR, PIF and CPNP notification support.
No. White label formulations are available to multiple brands – the distinction from private label is that with white label, you are not commissioning an exclusive formula. Where exclusivity matters, private label is the right route.
Our core strength is colour cosmetics and hybrid beauty products – products that sit at the crossover between makeup and skincare. We review other product types on a case-by-case basis.
They are often used interchangeably. Own-brand typically refers to the finished product bearing your brand name. White label is the manufacturing route used to create it – existing, tested formulations badged under your brand. Both describe the same process.
Tell us what you are looking to launch and we will come back with honest advice on what is available, what suits your brief and clear next steps.
Call: 01473 685599
