Eyeliner format and finish drive purchase as much as shade – a liquid liner customer and a kohl pencil customer are looking for entirely different things. At Creative Cosmetics, we formulate eyeliners in pencil, gel and liquid formats in both white label and private label routes.
Our white label eyeliner range includes pencil, gel and liquid formulas from our existing catalogue in core shades. Tested, compliant products ready to carry your brand. The right route for brands that want a quality liner product without the timeline or cost of custom development.
Private label eyeliner means a formula developed to your brief – a specific finish, texture, shade or wear profile. Whether you want a particular gel formula, a precise liquid liner, or a soft kohl pencil in a custom shade, we develop to your specification. The formula is exclusive to your brand.
Creative Cosmetics is certified to ISO 9001 and ISO 22716 by UKAS-accredited GCL International, so your products are made under audited quality systems and cosmetic GMP – the standards retailers and regulators expect.
From concept and shade development to stability, safety and compliance, we guide clients through every step so nothing gets missed. You’re never handed a formula and left to work out the rest yourself.
UK-based, 30+ years of eye product formulation. Minimum 1,000 units per shade. Compliance support included.
Start a conversation about eyeliner development at contact page.
Packaging sourcing • brand input • ecommerce setup • fulfilment partners.
helping you choose packs that look the part and work with the formula.
collaborate with our designers to craft the perfect brand visual
we can build and launch your website and support you so you can start selling as soon as your products land.
introductions to trusted UK fulfilment options to handle pick, pack and ship.