Eyeshadow spans a wider range of formats, finishes and price points than almost any other category in colour cosmetics. At Creative Cosmetics, we formulate eyeshadows in pressed powder, cream and liquid formats in both white label and private label routes.
Our white label eyeshadow range gives you access to proven formulas across matte, satin, shimmer and metallic finishes from our existing catalogue. Single shades and palette formats are available, making it possible to build a curated collection without the cost of custom shade development.
Private label eyeshadow means a shade story, finish and formula developed specifically for your brand. Palette curation, shade architecture and finish selection are all part of the development conversation. All formulas are exclusive to your brand.
Creative Cosmetics is certified to ISO 9001 and ISO 22716 by UKAS-accredited GCL International, so your products are made under audited quality systems and cosmetic GMP – the standards retailers and regulators expect.
“We approached Creative Cosmetics to help us develop a range of natural eyeshadows with a shimmer or glitter finish, designed to feel more glamorous than the usual organic basics. They made sure the formulation met our quality standards and natural specifications, and as a new brand they were key in guiding us from initial concept through to a finished product.”
– U Organic
Packaging sourcing • brand input • ecommerce setup • fulfilment partners.
helping you choose packs that look the part and work with the formula.
collaborate with our designers to craft the perfect brand visual
we can build and launch your website and support you so you can start selling as soon as your products land.
introductions to trusted UK fulfilment options to handle pick, pack and ship.
200+ formulas, 30+ years of colour cosmetics manufacturing. Minimum 1,000 units per shade. UK-based. Compliance support included. We support brands in meeting cruelty-free, vegan-friendly and ethical formulation requirements, including working within certification frameworks where applicable to the brand.
Talk to us about eyeshadow development at contact page.