Foundation is usually the most technically demanding product in a complexion range – and the one customers are least likely to compromise on. Shade accuracy, coverage, finish and all-day wear all need to be exactly right. At Creative Cosmetics, we formulate liquid, cream and powder foundations in both white label and private label routes.
“Creative Cosmetics were the only lab who really understood mature skin.”
– Tricia Cusden, Founder – Look Fabulous Forever
Foundation development requires understanding how formulas behave on real skin – not just in the lab. Working with Look Fabulous Forever, we addressed specific challenges such as foundation disappearing into skin and accentuating texture on mature complexions. That kind of practical, skin-first formulation thinking goes into every foundation brief we take on.
Our white label foundation range gives you access to proven formulas from our existing catalogue, available in a selection of shades. Significantly faster and less expensive than custom development – the right starting point for many brands.
Creative Cosmetics is certified to ISO 9001 and ISO 22716 by UKAS-accredited GCL International, so your products are made under audited quality systems and cosmetic GMP – the standards retailers and regulators expect.
Packaging sourcing • brand input • ecommerce setup • fulfilment partners.
helping you choose packs that look the part and work with the formula.
collaborate with our designers to craft the perfect brand visual
we can build and launch your website and support you so you can start selling as soon as your products land.
introductions to trusted UK fulfilment options to handle pick, pack and ship.
Minimum orders from 1,000 units per shade. UK-based, ISO certified. Shade development and compliance support included as standard.
Talk to us about foundation development at contact page.